Why Your Channel Isn’t Getting Views Despite Great Content

The click is only half the victory. So the real challenge is to get someone to start watching. Here is where how to get people to keep watching a YouTube video is important. The longer your video is viewed, particularly as a percent of its total length, the more the algorithm will look at your content favorably.

Begin with a powerful hook in the first 15–30 seconds. That may be a question, an engaging visual or a hint at value to come. Keep up a lively pace for your video. Don’t let dead air get in the way of that, or make the conversation start dragging on.

Bring in pattern interrupts like jump cuts, B roll or on screen text, or change up the camera angles to keep viewers visually engaged. You have to build interesting video by adding value and keeping them interested. Your viewers have an entire universe of options, so time is precious.

Even with flawless SEO, if your video isn’t yelling at somebody “click me!,” it will never roar to life and be discovered. This is where your thumbnail and broader promotion strategy comes into play: Create viral YouTube thumbnails — which is part art and part science. They need to be high-resolution, eye-catching, and also somehow let the viewer know what the video is about.

You’re going to have to rely on boldface, clashing colors and maybe even a face of a member of Earth from Instagram’s suggested faces if you want to catch the attention of a crowded feed. And, let’s face it, a strong thumbnail can often determine whether your awesome content receives that all important first click.

Outside of the thumbnail, think about your overall strategy of content distribution. Your channel may be on YouTube, but your audience is out there in a lot of places. Optimizing away from YouTube is a type of platform optimization. Post your content bites, BTS (behind the scenes) or even link directly to your full videos on other social channels, forums, your site etc.

He was also the Chief Operating Officer at Clean Plate, a food and home goods content destination featuring marketing, partnerships, and original content. This sort of thing for instance, much like This guide itself is a very broad smorgasbord of options rather than a single weapon being the key to all victory, showcasing the amount of strategy bubbling away beneath the surface.